This Coke ad was made in the 70’s, but its message is still something that it relays to its consumers today.
In this commercial there are people of all different races, genders and ethnicities singing, “I’d like to teach the world to sing”. Coca-Cola was trying to tell us that its products aren’t meant for a certain type a person. It appeals to everyone and does not discriminate against anyone.
Part of the lyrics says, “I’d like to see the world for once all standing hand and hand and hear them echo through the hills for peace throughout the land”.
Coke essentially wants world peace and since this ad was made in the 70s, around the time if the Vietnam war, it’s pretty safe to say it was publicly anti-war.
Companies, now more than ever, have a responsibly to maintain knowledge and support social issues. According to Forbes, Corporate Social Responsibility is the “new norm”.
Corporate social responsibilities (CSR) includes, but are definitely not limited to the environment, human rights and education.
Some of the CSRs Google focuses on is education, poverty and HIV education. It also focuses on the environment and has a renewable energy committee
It also donated over 164 used desktops and some computer accessories for “Green Computer Action for Poverty Alleviation”. This is just some of the many things Google has done and continues to do for social causes.
Azure Rucker 